Music enables an incredible potential for connectivity; not simply to connect us with it, but also with each other. And we can learn so much about ourselves from this idea. Brent Jensen has developed a number of talks, all with the intriguing and mysterious relationship we have with music as the central theme. Jensen’s most recent speaking reel can be seen HERE. The following are summaries of Jensen’s recent talks:
Music and Wellness – often without our knowing it, and from unexpected places, music can dictate how we feel. In his Music and Wellness talk, Jensen examines the fascinating ways in which music compels us by breaking down the basic constructs of music itself to illustrate how it elicits emotional responses like sadness, happiness, and fear, and how tweaking its structure can drastically alter our reactions to it.
Music’s Impact on Consumer Behaviour – as the author of three books focused on music’s influence on society, Jensen illustrates the successes, the failures, and the fascinating inner workings of how brands compel us to consume their products using music. Highlights of this presentation include Jensen’s analysis of musical mnemonic devices used by brands to ‘hook’ consumers, the impacts of imprinting on our personal belief systems, the real reasons consumers love the music and brands they do, and the role of music in determining how an ad’s overall narrative is received.
Music and Brand Building – a look at how successful brands are created and sustained, using music and musical artists as a platform to demonstrate key learnings and business insights. Examples discussed range from Justin Timberlake’s brand diversification strategy and David Bowie’s consistent self-reinvention, to the manipulation of nostalgia KISS deploys in creating consumer loyalty and how U2 recognizes their fans as customers.
Music’s Role in Effective Communication – music’s ability to elicit an emotional response is undeniable. Much can be learned from this idea and applied towards the writing and delivery of effective, powerful communications. Key takeaways include the use of popular songwriting constructs to create communications that resonate, and the intriguing correlations between history’s great songs and equally great speeches, like Sam Cooke’s “A Change Is Gonna Come” and Dr. Martin Luther King’s “I Have A Dream”.
Jensen has been asked to speak at the Ragan Executive Communications Conference in Washington DC, The Presentation Summit in San Antonio, Toronto Metropolitan University, Laurentian University in Sudbury, and at The Spoke Club in Toronto. His 2020 speaking engagements in Boston, Toronto, and New York were cancelled due to COVID-19, but in 2021 Jensen spoke virtually to conference audiences at Steam Whistle and Logitech Canada. His in-person speaking engagement schedule for 2024 resumes with a talk at the CPCO 2024 Conference in Niagara-on-the-Lake in January 2024.
Please forward booking inquiries to info@brentjensenmusic.com.